Posted: Friday, 28 March 2014 10:02AM

Amazon Aims for Bigger Slice of TV Audience

manaemedia/iStock Editorial/Getty Images(NEW YORK) -- Amazon has big plans for your TV set. The online giant, known for aggressive marketing, is said to be on the verge of announcing a new set-top box.

The company has set a news media event in New York on April 2.

Currently, Amazon offers movies and TV shows to Amazon Prime subscribers, who pay $99 a year for free two-day shipping and other benefits. But so far, it’s a small player compared to Netflix and Apple. A new TV box could change that.

“Amazon’s device will compete with offerings from Apple, which has sold 13 million units of its Apple TV box; Roku, which has sold 8 million units; and Google, which has said it has sold ‘millions’ of its Chromecast sticks,” reports the tech news website Re/code.

Amazon says it has no plans to offer a free streaming media service, denying a report in The Wall Street Journal about the company’s moves. The Journal says Amazon is working on free ad-supported video streaming.

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