Posted: Tuesday, 03 December 2013 4:02PM

Princess Diana Dress Sells for $140,000

Anwar Hussein/WireImage(LONDON) -- One of Princess Diana‘s most iconic dresses sold Tuesday at an auction house in South London for £85,000 ($140,000).

The buyer is an overseas museum, though further details have not been released.

Kerry Taylor, a specialist fashion auctioneer who orchestrated the “Passion for Fashion” auction, told ABC News that the iconic dress is “going to be loved and looked after.”

The dress was snapped up by the museum after a tussle with another anonymous telephone bidder from the United States, according to Taylor.

The gown, designed by David and Elizabeth Emanuel from their Diaghilev collection, is accompanied by matching headband, optional sleeve panels and a petticoat.

While the headband was sometimes replaced by a tiara or simply by nothing at all, Diana made several high-profile appearances in the dress including at the Bolshoi Ballet and at the 1987 premiere of the James Bond film The Living Daylights, in Central London.

Taylor says that Diana adored the dress, as she did so many of the Emanuels’ creations. So much so that she chose them to design her wedding dress.

This is now the 11th dress worn by Diana that Taylor has sold this year. Among them was Diana’s famous midnight blue velvet number known as the John Travolta dress after a visit to the White House.

Diana set her eyes on the dress at a Red Cross benefit fashion show in 1986, choosing it from 12 other Emanuel gold and white creations that were on display. For Taylor, the fact it fitted her perfectly really made it a Cinderella Princess moment.

Copyright 2013 ABC News Radio

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