(PARIS) -- A poster advertising the motion picture Diana has been removed following criticism for its close proximity to the site of the fatal crash in Paris where the movie's title subject was killed.
The 4-foot by 6-foot ad was placed near the Pont de l’Alma tunnel and just feet away from the Flame of Liberty, a sculpture that has become an unofficial memorial to the Princess of Wales.
Diana, her boyfriend Dodi Fayed, and their driver were killed in a car crash in the Pont de l’Alma tunnel in 1997.
“As soon as the distributor asked us to remove this specific poster, we decided to take it down,” a spokesman for outdoor advertising company JCDecaux told ABC News in an email. The distributing group, Le Pacte, was not available for comment.
The biopic starring Naomi Watts focuses on the last years of Diana’s life and many feel the poster’s location was a deliberate marketing ploy before the film’s release across France on Wednesday.
Diana will reach theaters in the U.S. on Nov. 1.
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