LINCOLN -- We lost a long-time member of the KFOR family today. Roger Larson passed away after an illness. Roger started at KFOR as a salesman in 1953, then became Vice-President and General Manager over a 40 year career. After his time with KFOR, Roger worked for NBC Bank, which became Wells Fargo. He spent the last four years working as a fundraising consultant for SLR Communications, with his daughter. Roger received many honors including being inducted into the Nebraska Broadcasters Hall of Fame, the Roger T. Larson Community Builder Award, the Burnham Yates Outstanding Citizen Award from the Lincoln Chamber of Commerce, and the Broadcast Pioneer Award from the Nebraska Broadcasters Association and the University of Nebraska College of Journalism and Mass Communications. Roger served in leadership roles for more than 40 organizations and raised millions of dollars for community projects. He believed it was his duty and responsibility to work to improve his community and society in general, and to make things better for future generations. In 2012, a new 10-story building at the corner of 13th and Q in downtown Lincoln was named the Larson Building in his honor. His greatest joy, however, came from his roles as loving husband, father and grandfather. Roger Larson was 87. His memorial service will be 10:30 a.m. Friday at Southwood Lutheran Church.